The Challenge
Coffee has become an essential part of everyone’s day. But how can Buena Vida Coffee compete with other well known brands that consumers have become so accustomed to? What makes our coffee better, not just for the consumer, but for what they believe in?
Our Solution
Share the Warmth.
Drinking coffee would become a more delightful experience if consumers became aware of the fact that their unhealthy love of coffee could be used for something that goes beyond themselves.
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The rebrand was essential to our campaign because it reflected that our brand was more than just about coffee, but social good as well. At first, you may see hands as the logo, but when you look closely, they resemble a coffee bean as well. As for the box packaging, the individual slots tell Buena Vida's story and since sales are done primarily through e-commerce, the packaging is used more effectively.
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