The Challenge
How do you convince people to care about savings when you're already talking about Dollar Tree? What's the best way to give Dollar Tree the image boost that it desperately needs while still sticking to our key message of avoiding buyer's remorse?
Our Solution
Shop Without Limits.
No matter who you are, when you're at Dollar Tree, you're going to fall victim to saying, "But it's only a dollar." When shopping at Dollar Tree, the line between what's necessary and what isn't becomes blurred since everything's a dollar (Dollar Tree's current tag). With that, you have the freedom to go all out with your shopping.
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