The Challenge:
While MTV was initially well known because of its music scene, it shifted toward reality TV. How do we attract attention to a network that had tremendous success in the past, but less traction in the present?
Our Solution:
Show Commitment.
Petty drama on MTV can give viewers the sort of excitement that would normally not be found in real life. While music is still part of MTV, the drama has furthered the realm of entertainment for those that stick around. MTV is still up and running due to these dedicated viewers - new and old that enjoy both the music and the drama.
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