The Challenge:
The first thing that comes to mind when we get a cut or scrape is, “Band-Aid.” This is no surprise -- they take up almost the whole first-aid section in any grocery store! Because it's simply top-of-mind, we keep using Band-Aid, even if it's insufficient.
Our Solution:
Fit For Reality.
New-Skin doesn’t force you to comply. If you have a scrape on your elbow, you no longer have to worry about a bandage flinging around collecting dirt. By explicitly pointing out this problem along with similar ones, we bring attention to the benefits of switching to New-Skin. It adjusts to you: a human with real dimensions.
Click to expand!
New-Skin already has an aerosol spray version of their product, but it's bulky and inconvenient. Currently, there's keychain versions of hairsprays for hair emergencies, so why not use that technology for an unexpected scrape or cut while on the go?
By shifting New-Skin to "On-The-Go Packaging," it would be perfect for the person that's practical and refuses to deal with pesky bandages while being out and about.
