Now, more than ever, people are getting tattoos. But there are still people on the fence when it comes to getting something permanently placed on their bodies. It becomes difficult to reach a final decision because once it is made, it's difficult to go back.
Don't overthink it. Ink it.
With Inkbox, people have the possibility of getting anything they want without fear of consequences. This eliminates the time buffer when it comes to deciding on what design they want exactly. With this campaign, we wanted to leverage the natural indecisiveness of people and lead to the conclusion of having inbox as the temporary solve to indecisiveness.